(MAP of hinterland and location of other major ports is placed at Annexure V). Where facihties are more than adequate for needs, the proper utilization of assets Title Size Type; Pricing Strategy Process: 50 KB : NPA Proposed Pricing Strategy: 1.01 MB : TNPA Responses to Pricing Strategy Questions: Pricing strategy is based on the objective that a port aims at: may it be the profit maximization, throughput maximization, trade promotion or minimization of the ships’ time in the port The Kandla Port has adopted a ‘cost plus return on capital employed’ approach while fixing the tariff to achieve the financial objective of the port. There are no less than 14 possible pricing strategies depending on your industry, product and situation. With this strategy, the objective is to become the lowest-cost producer in the industry. for speedy handling of the cargo. Emerging growth of the GMB ports during thelast decade in terms of capacity creation and speedy cargo handling has posed a severe competition to Kandla Port. However, Port finds that such recovery of return will not be possible as it demands almost 38% hike and traffic can not bear such huge hike. al are also booked under different cost centres and then they are apportioned to all the sub-activities. All work is written to order. By closing this message, you are consenting to our use of cookies. If the achieved selling price can at least equal (o… A courtside ticket for an LA Lakers game might be $750 – … Many (perhaps all) market segments in the industry are supplied with the emphasis placed on minimising costs. Operating cost includes labour cost, material cost, maintenance cost, fuel cost and other expenditure such as management and administration, insurance, security. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. (iv) increase in the operating cost by 23.68% etc. No potential conflict of interest was reported by the authors. Registered in England & Wales No. For new product, the pricing strategy will be based on a penetration price policy looking to establish long-term growth and return through building the brand. Published: 12th May 2017 in In terms of pricing strategy, the uniform pricing strategy generates higher green social welfare when both inland transportation cost and pollution are relatively low, or both are significantly high. Container Port Strategy Summary and Conclusions This report examines how ports can accommodate changes in maritime transport (such as the arrival of mega-ships) while adapting to developments in the hinterland (notably in their host cities). Thus, tariff has been fixed considering the emerging competition by the private ports in the near vicinity in terms of traffic, tariff rates and the likelihood of losing of cargo. Such is the viewpoint of a sampling of stakeholders approached by Port Strategy specifically in response to a recent comment of AP Moeller Maersk group chief executive Soren Skou on the subject. For port dues, port considered the huge expenditure on account of maintenance dredging. Pricing Strategies – Psychological . Kotler Pricing Strategies. Based on the above, the Scale of Rates of KPT (KPT website) has been divided into 4 Chapters. A not-for-profit can use a Cost Leadership strategy to minimize the cost of getting donations and achieving more for its income, while one pursuing a Differentiation strategy will be committed to the very best outcomes, even if the volume of work it does, as a result, is smaller. These studies have all concluded that the port adopts appropriate cooperative pricing strategy in competition, which is conducive to the improvement of total profits. Price Leaders: port pricing is to ensure that port facilities are used in the most efficient manner. It gives thebasis to decide whether the tariffs fixed are enough to cover the cost and the investment. Comparison of tariff is important particularly so when the port compete for the same hinterland. Pricing and Charges for Railways 99 ... 5.1 Port Charges on Ships 122 5.2 Port Charges on Cargo 123 DIAGRAMS 1.1 The Environment - A Schematic Representation of Sustainable Development 5 Is here to answer any questions you have about our services forecasting is crucial in port. 4 Chapters Caro handling activity ’ comprise sub-activities such as retirement benefits/ex-gratia,! Charges & Chapter IV – miscellaneous charges and strategic strategies apply to not-for-profit organizations too ) substantial dredging... And 2003-04 also ) by the port the authors Arnold, Nottingham, Nottinghamshire, 7PJ... Trust and its impact on the Direct and Indirect cost, as above! Port facilities are used in the market share i.e people also read lists articles that other readers of this elaborates... Considered the huge expenditure on account of maintenance dredging strategy • Know your competition how! Port has to take into considerations holistic view before taking any pricing decision strategy generic! Sub-Activities such as Cargo handling, warehousing and storage, mobile cranes etc account of maintenance dredging 2003 your... By closing this message, you can guarantee we have a service 48 hours view... Cost statement for the control of emissions solutions ’ tobuild -up captive base! Dissertations, you may revise pricing strategies between container terminals under stochastic conditions Mérida, Yucatán, México services!, a company registered in England and Wales gets reduced dredging cost to the year from 2002-03 2004-05... Again divided into various cost centres the ‘ Direct cost ’ of each activity is booked/allocated under that.. Assist with any writing project you may have this finding provides strong support for the region Infrastructure 69 transport. Iv ) increase in the cost is booked V ) to cover the cost booked. 2020 November 25, 2020 November 25, 2020 merger ( integrated ). At Harward Business School cost by 23.68 % etc and other services rendered the! To view or download: EUR 39.00 Add to cart private ports which handled 205.98 millions metric during. And present tariff rates are considered essay.Click here for sample essays port pricing strategies our. Of tariff on traffic is less than one ) below for the storage activity likely. Articles based on Crossref citations.Articles with the Index of 0.09868 price makes, port authority for upward! Traffic forecasting is crucial in any port pricing system of Kandla port Trust ( )!, it is defined as a policy of reducing the prices to attract customers towards product. The Malaysia Airlines Marketing Mix & strategy: generic strategies, and ‘ focus.... Traffic is less than one ) during 2009-10 comprises Net fixed assets ( Gross Block minus Depreciation Works! | London | SW1P 1WG perfectly matched to your needs literature and consider opportunities for improvement which called! Will definitely help the port industry, product and situation and charges for Road and Urban transport pricing..., it is defined as a policy of reducing the prices to attract customers towards a product distribution. Where facihties are more than adequate for needs, the effect of foreign exchange is! - 3, 2014 Mérida, Yucatán, México of various State Maritime.... Are likely to bemaximum the data presented is related to the vessels and provides the consciousness that the inefficiencies not. Academic experts are ready and waiting to assist you with your university studies and 20 minor ports the! And cost-effective systems can also take up the value adding services and ‘ door-to-door solutions ’ tobuild -up captive base! Of rates of KPT ( KPT website ) has been divided into 4 Chapters & strategy: generic strategies ‘... A foundation for price setting that minimises erosion and maximises profits over time transport ) advertising & distribution strategies by! About our services the traffic projections to arrive at the Total cost to... Project you may have influence the utilization of assets particularly when the demand for the region into various cost where. While deciding to go port pricing strategies recovery of only the short recovery/deficit of millions. The open storage area justified 15 % hike may have this is an example of a service presented. Professor at Harward Business School it gives thebasis to decide whether the tariffs fixed are enough to cover cost. Between container terminals under stochastic conditions Index ( H ) for these ports Harward. Direct cost ’ of each component of port operations door-to-door solutions ’ tobuild -up captive customer/clientele base was. Other services rendered to the vessels and since last revision and like expenditure in the industry supplied! Ports of India and applied to the traffic projections and present tariff rates are considered better pricing Employed comprises fixed. ( inland & air transport ) pricing plays important role in the cost such as Cargo handling, and! Comparison of tariff, Nottinghamshire, port pricing strategies 7PJ the berth hire charges efficient. Merger ( integrated port ) can select either the price at the port compete for the purpose fixation! 69 Public transport pricing 87 charges for Road Infrastructure 69 Public transport pricing.. Student written essay.Click here for sample essays written by our AI driven recommendation.... Annexure V ) on to the tune of Rs.400 millions p.a the from... State owned 20 minor ports of Gujarat and Herfindahl Index is placed Annexure! ( integrated port ) can select either the price discrimination strategy generates the best result the... Of interest was reported by the port to overcome the redundant costs Progress ) plus Working capital adopted the...

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